Our Services: What We do for Business
We help start-up companies from concept through growth stages, no matter where you are (or aren’t!) with your planning.
MacAbbey & Associates is a full service consulting practice for entrepreneurs who want a sounding board for ideas and some coaching on how to reach their immediate goals.
We help start-up companies from concept through growth stages, providing guidance in funding sources as well as marketing and product management fundamentals. We are ready to advise you, no matter how far along you are (or are not!) with your planning.
No matter what size or stage of business, we can help solve your present problems and develop future plans for growth. Smart hiring along with rational marketing and business development decisions determine your path to success.
We can help you get there faster on a smaller budget. Being able to leverage limited resources is at the heart of our planning. Please contact us for an initial, free, one hour consultation.
This is the stage where searching for ideas, markets and product feasibility happens. There are many ways to get to the bottom of initial conceptions and thoughts about how to start your venture or organization.
We can adapt to your pace of investigation, acting as a sounding board along the way and filling in analysis, when needed. We use future scenarios to help predict possible outcomes.
Ideally, this may take one to two months, depending how much information you already have on the marketplace.
Creating a business plan at this time is helpful but not necessary to get to the next stage. We can quickly help you lay out a initial strategic plan to position your company or organization for reasonable growth in the next 12 to 24 months.
PRODUCT LAUNCH STAGE
Coming to a decision about your target market and selecting an initial product design is the jumping off point for developing a roadmap and go-to-market strategy.
At this stage you may need advice on engineering development, manufacturing processes, customer support or budget planning for launching the product. How to tell your story to your prospective audience is a key element.
Our eye is always on how to keep costs down while still, effectively, reach your prospects.
And, understanding when to pivot (change direction), if necessary, is critical during this stage. We can help identify those times when altering or changing your direction will be the best way for ultimate success.
After product launch, you’ll need a clear plan for scaling to meet your projected market demand. This is where strategic partnerships, customer support, and smart hiring are critical for moving toward profitability or toward meeting your non-profit funding objectives.
As needed, we can launch your business online, including website development. If you need a new website or want to enhance your existing presence on platforms like FaceBook, we can help you from design through implementation. Our marketing communications advice includes brand development on and off the web, as well as social media tactics.
Acquiring money to sustain your business as well as creating a top-notch Advisory Board go hand-in-hand. We can find potential angel investors and help you build an effective pitch to that audience.